Seattle, WA (PRWEB) May 22, 2009 — The Picture Frame Guys sells custom made wood and metal frames to framing professionals and hobbyists worldwide. The company has released a new user-friendly website which is intended to facilitate the frame buying process for all users. Key improvements to the site include more customer-friendly functionality such as improved detail views of individual frames, advanced sorting options and a resource center for general education and training for the framing community.
- Improved Detail Views
After conducing detailed marketing research, the company learned that customers were in search of more information about each frame they were purchasing online. The company learned that the more product detail that could be shared with customers, the more likely they would be satisfied with their online buying experience. The updated site has therefore been enhanced to provide much more than a simple cross-section picture of a frame. Now when customers click on a particular frame image, a light box appears which includes:
a) a detailed chevron image
b) a close-up shot which shows details such texture and grain
c) a cross-section of the frame’s exact dimensions
d) a pricing table that allows for quick price comparisons of various frame sizes as well as mat, mounting board and glazing options.
- Advanced Sorting Options
Since most customer already have something in mind when shopping online for a frame, another customer-friendly function that was added is the ability to sort frames by many variables beyond just price. The new website allows customers to sort either wood or metal frames by color, by width and even by rabbet dept. This functionally enables a shopper to quickly and efficiently find the frame they are looking for.
- Resource Center
In the spirit of the open-source movement, a resource center titled “Tips and Tricks” has been created. The objective of this area is to provide useful information to framers of all skill sets and levels. The goal is to fill this area with useful information written by the Picture Frame Guys, but also from the larger framing community. The goal is that over time it will provide a vast quantity of useful and free information available to anybody.
“Although we are certainly in the most challenging economy I have ever seen,” commented the company’s president upon releasing the new website, “this is precisely the right time to invest in our future. We have a great product at a very competitive price that is built to a very high standard of quality. I believe the companies that will be around for the long-haul are investing in their future today. With this new web design, we are showing both existing and new customers that we our committed to their satisfaction.”
The Picture Frame Guys is an online picture frame company that sells frames and framing accessories for up to 70% less than a bricks-and-mortar retail store. This includes mats, mounting boards, glass and many framing accessories. The company builds very high quality frames with the latest in frame making technology. Most all orders ship in 1-2 business days. Wood frames ship assembled, ready for artwork and hanging while metal frames ship unassembled, with easy to follow assembly instructions.
The company can be reached through their website http://www.pictureframeguys.com or by telephone at 1-866-558-7113.
