The latest (April 09) official, independent audit of the award-winning, eight year old site, shows a massive jump in monthly unique user/browsers to over 700,000 – a 71% increase on the last ABCe audit in July 2007.
Site founder Peter Bargh described the latest figures as ‘absolutely phenomenal’.
He said: “In tough economic times when photography is probably not the top priority for many people, we have just recorded a record-breaking period. We’ve seen several new competitors trying to grab a slice of the market alongside burgeoning social networking sites introducing ways for photographers to meet and share photos. So for us to see any growth at all would have been good – but 71% is just outstanding.
We are obviously thrilled with these numbers and would like to thank our members for their continued loyalty.”
ePHOTOzine.com, also a winner in the Hitwise 2008 UK Online Performance Awards, as one of the UK’s most successful photo-websites, offers visitors a wealth of digital and film techniques, tips, advice and highly active forums.
Described by Web user Magazine as ‘a veritable Swiss army knife of a site’, it also provides unbiased product reviews, a unique members’ photo gallery, plus monthly competitions with high value prizes.
Tracey Johnson, ePHOTOzine director, added: “We know that a number of other photography sites claim unrealistic traffic – which is why we have our own figures ABCe audited.
To be honest we expected 600,000 monthly ‘uniques’ so we were delighted when the figures came back verifying 702,774.”
“A 71% uplift is more than we ever dared imagine.- and we thank all our client friends for their continued support.
Our commitment to independent audit ensures our partners can always have total confidence in our online claims.”
Richard Foan, managing director of ABCe said: “It is highly encouraging that ePHOTOzine is delivering both comparability and transparency by committing to having its site traffic figures independently verified to industry agreed standards. ABCe audited figures continue to provide the online media industry with an important tool to support media buyers and advertisers in their buying decisions, and for the market as a whole to demonstrate accountability of spend online.”
ePHOTOzine was launched in May 2001 and has risen to become the leading audited online photography magazine for all levels of photographer. Its strengths include delivering a wide breadth of content and it’s packed with a wealth of digital and film techniques, unbiased reviews, latest news, high value monthly competitions, interviews with professionals and location guides. But, most of all, ePHOTOzine has a highly addictive forum and busy gallery, making it a must-visit place for our fast growing community of photographers.
The site is published by Magezine Publishing Ltd: www.magezinepublishing.com
ABC ELECTRONIC (www.abce.org.uk) was established in 1996 as the industry owned, tri-partite, not for profit organisation, which works on behalf of advertisers, media buyers and media owners to provide third party independent verification and certification for data related to electronic media (Internet, Email, SMS, Interactive TV, WAP, PDA and Streaming audio and video) in the UK and Ireland.