JACKSON, Mich. –PMA – The Worldwide Community of Imaging Associations announces the new PMA TV series, “PMA Presents McCurry on Marketing,” addressing topics such as: how to determine what part of your ad budget is wasted, how to find the most profitable target market, and whether there is a future for this industry despite all the camera phones out there.
In Episode 1, speaker and author Bill McCurry, McCurry Associates, uses candid consumer videos and PMA marketing research to help explain consumers’ thought processes. Viewers will be able to identify those characteristics leading to more effective marketing messages. This episode concludes with three questions to answer to further enhance sales and customer retention.
This six-part series of PMA TV occurs every Thursday.
Major PMA events coming soon:
- 6Sight Future of Imaging Conference, November 10-12, 2009, Monterey, Calif.
- Southern California Photo Expo, February 20, 2010, Anaheim, Calif.
- PMA 2010 International Convention and Trade Show, Feb. 21-23, 2010, Anaheim, Calif.
- DIMA Annual Conference, Feb. 19-22, 2010, Anaheim, Calif.
- PIEA Education Conference, Feb. 19-22, 2010, Anaheim, Calif.
- SPAA Annual Conference, Feb. 19-22, 2010, Anaheim, Calif.
- PSPA Annual Conference, Feb. 20-22, 2010, Anaheim, Calif.
- PPFA Annual Conference, Feb. 21-23, 2010, Anaheim, Calif.
- PMA Australia 2010 Imaging Technology Show, June 3-6, 2010, Melbourne, Australia
For more information on PMA events, visit the PMA home page.
About PMA – The Worldwide Community of Imaging Associations
As a professional trade association, PMA® helps the worldwide photo imaging community achieve business success and adapt to new technologies. Its commitment to members in 100-plus countries is part of an 85-year legacy that connects business owners to a network of knowledge and support. PMA furthers this purpose through the development of educational programs, marketing research, publications, and trade shows. As a not-for-profit organization, any success PMA achieves in its endeavors directly benefits the industry, providing the means to continually develop services and activities for members.
