6Sight Conference to Reveal Report on Insights into the New Digital Photo Enthusiast
JACKSON, Mich. – PMA – The Worldwide Community of Imaging Associations and Future Image Inc., San Mateo, Calif., announced the upcoming release of a new research report, “Rise of the Amateur,” at the 6Sight Future of Imaging Conference, Nov. 11-12, in Monterey, Calif.
The 6Sight attendees will be the first to hear the findings of this groundbreaking survey, conducted by PMA and Future Image in partnership with DP Review, one of the largest photo sites in the world. The report is a comprehensive overview of the enthusiast photographer market, generated from more than 15,000 responses from DP Review members. PMA estimates the photo enthusiast market has doubled in the past decade, driven by high-quality, relatively low-cost digital technology.
“At the 6Sight conference, we have focused for several years on the convergence of factors making ‘pictures as personal expression’ one of the best growth opportunities in imaging today,” says Alexis Gerard, research director of the report and Future Image president. “Our recent research demonstrates explosive growth in the segment, and reveals the experience of the digital photo enthusiast today is much richer and multifaceted than is generally believed: It involves not only SLRs, but also multiple cameras, large-screen televisions, photo book production, and intense online community involvement.”
Report topics also include photographic shooting behavior, numbers and types of cameras used, image archive size, time and money spent on digital photography, and usage and evaluation of online services and communities.
Gerard and Gary Pageau, PMA publisher, will present an overview of the study at 9:20 a.m., Nov. 12, at the 6Sight conference, during the “Understanding the Amateur” session.
Until Dec. 1, 6Sight attendees will be able to purchase this report for $199; the regular price will be $495.
About the 6Sight Future of Imaging Conference
The 6Sight® Future of Imaging Conference is an annual executive gathering focused on the transformative impact of imaging technology and visual communication on every facet of society – businesses, homes, and communities. Technologists, marketers, futurists, artists, industry and financial analysts, educators, high-volume users, and members of the media come together at the conference to preview breakthrough technologies; forecast innovative uses; and spark new ideas and alliances that benefit current and potential customers, participating companies, and the imaging industry as a whole. The program emphasizes interactivity, rich media presentations, and high-level connections among participants. The 6Sight Conferences LLC is a joint venture between Future Image Inc., an independent center of expertise on imaging technology, and the Association of Imaging Executives® (AIE®), aPMA® member association of photo imaging leaders who shape the strategic growth of the global imaging industry.
Major PMA events coming soon:
- 6Sight Future of Imaging Conference, November 10-12, 2009, Monterey, Calif.
- Southern California Photo Expo, February 20, 2010, Anaheim, Calif.
- PMA 2010 International Convention and Trade Show, Feb. 21-23, 2010, Anaheim, Calif.
- DIMA Annual Conference, Feb. 19-22, 2010, Anaheim, Calif.
- PIEA Education Conference, Feb. 19-22, 2010, Anaheim, Calif.
- SPAA Annual Conference, Feb. 19-22, 2010, Anaheim, Calif.
- PSPA Annual Conference, Feb. 20-22, 2010, Anaheim, Calif.
- PPFA Annual Conference, Feb. 21-23, 2010, Anaheim, Calif.
- PMA Australia 2010 Imaging Technology Show, June 3-6, 2010, Melbourne, Australia
For more information on PMA events, visit the PMA home page.
About PMA – The Worldwide Community of Imaging Associations
As a professional trade association, PMA® helps the worldwide photo imaging community achieve business success and adapt to new technologies. Its commitment to members in 100-plus countries is part of an 85-year legacy that connects business owners to a network of knowledge and support. PMA furthers this purpose through the development of educational programs, marketing research, publications, and trade shows. As a not-for-profit organization, any success PMA achieves in its endeavors directly benefits the industry, providing the means to continually develop services and activities for members.
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