Vivitar® Selected To Participate In the Official Celebrity Gift Lounge for the 26th Annual American Music Awards

November 20, 2009
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Vivitar®Los Angeles, Calif., November 19, 2009 – Vivitar is pleased to announce that the company has been selected as the exclusive camera sponsor for the official celebrity gift lounge at the 26th annual American Music Awards. The event takes place from November 20-22, at the Nokia Theater, which is also the location for the 2009 American Music Awards.

Vivitar will be gifting 3 innovative new cameras to American Music Awards nominees, presenters, and executives, including the vintage-styled ViviCam 8027, DVR 510N with night vision, and the DVR 850W, which has underwater video recording capabilities. “We are honored and excited to be selected as the exclusive camera of the American Music Awards backstage celebrity gift lounge,” said Jeffery Saka, President of Vivitar and Sakar International. “Our new line up of cameras are some of our most popular and innovative products and we look forward to showcasing them to the American Music Awards nominees, presenters, and executives.”

About Vivitar®

Vivitar® is a leading brand of digital photographic and entertainment products, offering a complete line of photographic products including digital cameras, digital video recorders, digital display devices and all related accessories.

For over 70 years, Vivitar has cultivated a rich heritage of photographic product development and imaging technology innovation.

The ViviCam series of digital cameras is one of the broadest product lines of digital cameras on the market today with features and performance designed to satisfy every level of photographer from novice to professional. Vivitar offers digital cameras from 3-12-megapixels.

With offices in the UK, United States, Latin America, Canada and Hong Kong, Vivitar enjoys a global reach. Vivitar products are distributed worldwide through a wide variety of retailers. www.vivitar.com

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