Tiffen® Announces New Dfx™ Essentials

By Press Release
Posted: Saturday, December 12th, 2009

The Tiffen CompanyLas Vegas, NV, CES Booth 31136, December 10, 2009 — The Tiffen Company, a leading New York-based manufacturer and distributor of photographic accessories, announced the availability of its new Dfx Essentials software, an introduction to digital photo enhancement available for Windows or Macintosh users.  Dfx Essentials will be available through retail specialty dealers at the MSRP of $69.95.  Dfx Essentials is a selective version of Tiffen’s professional award-winning Dfx Creative Digital Effects software.

Steven Tiffen, company CEO commented. “We are very excited about the introduction of Tiffen Dfx Essentials, as our on-going commitment to the product category and the digital accessories market. This latest edition to our award-winning software line, gives digital camera owners the ability to explore their creative options with an easy to use application that includes a step-by-step on-screen tutorial with audio”.

Dfx Essentials - Box ShotDfx Essentials compliments any digital camera and features a definitive selection of 37 specialized filters and effects with hundreds of built-in presets and the ability to create and save custom versions and custom setups to repeat favorite looks and includes an easy-to-follow video tutorial.

Dfx Essentials offers the ability to easily create multiple filter and effect layers, color, clone and red-eye removal tools, with non-destructive crop, rotate and scaling.  The intuitive filter palette with thumbnail previews makes it simple to evaluate effects before applying it to an image.  Dfx Essentials is compatible with a wide range of file types including camera raw and final images can be saved in either tif or jpg formats. Owners of Dfx Essentials will also be able to upgrade to the comprehensive Dfx Digital Effects Stand-alone.

The Tiffen Company

Dfx Essentials - Screen ShotTiffen is a leading US manufacturer of glass filters and other fine products for digital, still, video, motion pictures and television.  Tiffen products are used in almost every major movie and TV production around the world.  Tiffen filters have earned Technical Achievement Awards and a Scientific and Engineering Award from the Academy of Motion Picture Arts and Sciences for their ColorCore™ Filter Lamination Process and Ultra Contrast Filter, plus a Prime Time Emmy® Award for engineering excellence.  Tiffen also features the following lines: Davis & Sanford, Domke, Lowel, Saunders, Steadicam, Stroboframe, and Zing Designs. For more information visit www.tiffen.com.

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