Capture All the Abundant Colors of Summer While Saving the Green in Your Wallet

Lawrenceville, NJ – August 6, 2010 – Datacolor® (www.datacolor.com), a global leader in color management solutions, today announced a price reduction on select products from its Spyder line of calibration solutions. Effective immediately, Datacolor customers new and old can take advantage of lower costs on several of its most popular products, including the SpyderCube™, Spyder3Elite™, and Spyder3Studio SR™.

Available in time for photo enthusiasts to capture the colors of summer, Datacolor will now offer the SpyderCube color balancing solution for $49, down from $59; the Spyder3Elite display calibration solution for $229, down from $249; and the Spyder3Studio SR complete color management system for $539, down from $599. The Spyder3Studio SR workflow solution includes the Spyder3Print SR (strip reader), a spectrocolorimeter that incorporates significant advancements in ICC printer profile technology; the Spyder3Elite, a monitor calibration tool which has become the trusted, industry standard of photographers and enthusiasts; and the SpyderCube, which eliminates any need for traditional 18% gray cards. To take advantage of the reduced prices, visit your local dealer or www.datacolor.com/spyder.

“The Spyder line of products was designed with photographers in mind, giving them easy-to-use, portable devices that offer color consistency from shoot to print,” said Christoph Gamper, Vice President, Consumer Business Unit. “With today’s price reduction, consumers can achieve the best in color precision at any stage throughout their workflow at a value they can appreciate.”

In addition to the reduced prices, throughout the month of August Datacolor will be offering a limited time $50.00 mail-in rebate with a purchase of a Spyder3Studio SR made at any participating reseller or online. To take advantage of this offer, purchasers must mail the completed rebate submission form, available for download at http://spyder.datacolor.com/rebates.php, along with a copy of the sales receipt and original UPC code from the product package. Envelopes must be postmarked by 9/30/10 to receive rebate. Rebate status can be checked online at www.status-now.com or by calling 1-800-953-3098.

About Datacolor
Datacolor is a global leader in color management solutions and color communication technology. The world’s leading brands, manufacturers, creative professionals and consumers have been choosing Datacolor’s innovative technology and solutions to consistently achieve the right color for nearly 40 years. A Swiss held company, Datacolor’s global presence encompasses a sales, service and support network serving customers in more than 65 countries throughout Europe, the Americas and Asia, along with 13 worldwide operation and production facilities. Industries served include apparel and textile, paint and coatings, automotive, plastics, photography, home theater and others. For more information about Datacolor and its products or services, visit www.datacolor.com.

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