New and Free Webinar Series: Beyond the Classroom

Elmsford, NY – January 6, 2011 – MAC-On-Campus and Photoshelter are proud to announce a new and free webinar series, Beyond the Classroom: A Photo Student’s Guide to Turning Pro.

There is much education available to student photographers covering technique and software, but little devoted to the business side of photography. You could be counted among the world’s greatest photographers, but if you don’t know how to market, run a business, get work seen, or deal with potential clients, finding success in this very competitive profession becomes much more difficult. To help make the jump to a working professional photographer and better understand the business of photography, MAC-On-Campus and Photoshelter are excited to announce the creation of a new webinar series designed to help today’s photo students build sustainable careers in this rapidly changing industry.

The topics planned for this series include:

Marketing Your Photography Online – How to market yourself and your work to get found by clients – websites, blogging and social media.

Inspiration – Where to find story ideas and subjects to photograph; maintaining ethics in a changing industry; keeping a positive attitude among obstacles and rejection.

Personal Development – How photographers learn to treat others, maintain a balanced life, and welcome imperfection. Plus, managing relationships with clients.

Rates, Pricing & Promotions – Pricing your services and images; selling photography online; plus promoting your work through partnerships, PR and alternative sales channels.

Professional Development – How the great photographers choose a specialty, establish a brand and evolve their careers.

The webinars will be hosted by the folks at MAC-On-Campus and PhotoShelter. The first webinars will be presented by PhotoShelter co-founder Grover Sanschagrin, and will be based upon his blog post, The Top 11 Things Photographers Wish They Learned in Photo School. In these webinars, Grover will share new business research, tactical guidance and hundreds of examples and success tips from world class pro photographers. Photo students and educators will have the opportunity to tune in for live online presentations, ask questions and get answers in real time, and participate in discussions on the business of photography from anywhere on the globe. Following the live sessions, the webinars will be available as videos and slide presentations on the websites.

For additional details and registration information, please visit this link:

About PhotoShelter
PhotoShelter is the leader in websites and online tools for serious photographers. They launched its photographer education efforts in 2008 and now regularly releases free, downloadable guidebooks for photographers that cover key online marketing and photography business topics designed to help photographers achieve greater success online.  PhotoShelter’s free research is designed to complement its online service, which provides a complete website solution for photographers, including customizable website templates, marketing and sales tools, client management features, bulletproof online backup and image delivery capabilities.

About MAC-On-Campus 
MAC-On-Campus is MAC Group’s educational support program and their way of giving back to the photographic community. This program has led the photo industry for more than 15 years by supporting the advancement of education in the field of photography. What started off as a simple student discount program has evolved into partnerships between MAC Group, colleges and universities, corporate sponsors and local dealers to support educational initiatives. We generate educational materials and programs to make sure that the photographers of tomorrow are trained and equipped to face the challenges of this very competitive, rewarding field. Learn more at

About MAC Group
MAC Group is the premier sales and marketing company dedicated to supplying U.S. photographers, educators and students with the tools and knowledge they need to create superlative images. They market, sell and service the products of the companies that they serve through a network of dealers in the United States. They represent some of the finest companies within the photographic industry today including:


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