June 1, 2011, Commack, NY —Tamron USA, Inc. today announced the release of its new mobile website, available on all Smartphones and mobile devices. Typing www.tamron-usa.com into a Smartphone browser automatically loads the new website, designed to deliver timely product information and more, with content optimized for readability on compact devices. With GPS-enabled Smartphones, participating Tamron fans can now find Tamron authorized retailers, see information for local events, receive special promotional alerts, download rebate savings information and more.
“Earlier this year, Verizon executives said 26 percent of the phones on their network are Smartphones, but they expect that number to pass 50 percent before the year is out,” said Stacie Errera, Chief Marketing Officer at Tamron USA Inc. “The trend for consumers to leverage their mobile connectivity to gather product information, compare prices, learn about promotional offers from manufacturers and retailers and consider both peer and expert product reviews while shopping, is growing steadily. It made perfect sense for Tamron to provide its customers with a streamlined mobile website that better enables our customers to stay connected with Tamron.”