Smith-Victor Highlight’s New Photo and Video Lighting Kits to Appeal to the Imaging Needs of Today’s Photographer

New York, N.Y. (October 27, 2011)— Smith-Victor, a leading manufacturer of photographic lighting equipment and accessories, is highlighting a full line of new photo and video lighting kits at PDN PhotoPlus Expo 2011. These latest kits address the changing trends in the imaging industry, representing the next generation of the Smith-Victor line. This product evolution will help simplify product choices for both dealers and consumers. Smith-Victor will feature these new components to its brand in the PromarkBRANDS booth (#573).

“The mass appeal of DSLR cameras is spreading among family memory keepers and other types of photographers, and is no longer just within the domain of the pro or pro-sumer. These new users are creating a substantial investment opportunity in aftermarket DSLR accessory sales,” said Bob Higgins, sales and marketing manager of PromarkBRANDS International, manufacturer of Smith-Victor products. “Our new lighting kits give camera dealers comprehensive offerings from both a product and an inventory standpoint. Each kit is designed for specific imaging applications and will help take the guesswork out for the consumer looking for lighting equipment and for the dealer that is stocking it,” he pointed out.

The new Smith-Victor kits include the FlashLite 110i, FlashLite Monolight and Quartz Halogen series. Each kit was specifically designed to meet current photographer’s photo or video lighting needs. “The FlashLite 110i kits are ideal for the photographer who has just purchased their first DSLR. We have great products where a beginner can start with an entry level system and then develop with that system, adding accessories as their shooting skills grow,” Higgins said.

About Smith-Victor

Smith-Victor is a leading manufacturer of quality lighting and accessories for imaging and video with a long, impressive history in the photographic industry. The Smith-Victor line is currently designed, engineered and manufactured in Bartlett, Ill. and the company’s photo and video products are sold primarily through retailers throughout the United States and Canada. For more information, visit

About PromarkBRANDS International, Inc.

PromarkBRANDS designs, engineers, manufactures and sells a variety of photographic and video lighting products and light shaping accessories. PromarkBRANDS is located in a new 96,000-square-foot, state-of-the-art manufacturing facility in Bartlett, Ill.  Brands in the PromarkBRANDS family include Photogenic Professional Lighting (, Smith-Victor (, Norman (, Cool-Lux (, and Logan Electric (  For more information, visit