Perion Releases Photo Email for the Apple iPad

TEL AVIV, Israel — (BUSINESS WIRE) — IncrediMail, a Perion Network Ltd. (NASDAQ:PERI) brand, released its first email product for the Apple iPad, Photo Email. The product enables customers to simply send photos to family and friends embedded in an attractive template. Photo Email continues the tradition started with IncrediMail over a decade ago of enhancing the email experience for both the sender and receiver.

Photo Email offers an easy way for customers to share photos. They can choose a photo from their iPad photo collection or take photos with their iPad and immediately add them to a predesigned template. By simplifying the process of sending photos, Photo Email encourages customers to share more special moments with loved ones. This meets the company’s objective of providing products that help make the everyday life of 40+ year old Second Wave Adopters (SWAs) easier and more enjoyable.

“This is our initial foray into email for the iPad platform and it sits comfortably in our stable of useful products which make communicating more enjoyable for our customers,” said Ron Harari, General Manager, of the Communications Division of Perion. “The iPad platform is a key plank of our product strategy and the experience of Photo Email will assist us as we release more products over the coming year.”

Photo Email joins Perion’s range of iPhone and iPad products released over the last six months by its Smilebox and Photojoy brands. It is currently available for download in the Apple App Store.

About Perion Network Ltd.
Founded in 2000, Perion (NASDAQ:PERI) is a digital media company that provides products and services to consumers to help make their everyday life simpler and more enjoyable. Focusing on an underserved market of second wave adopters who value their time online, Perion offers a growing portfolio of easy-to-use products. The Company’s products include: IncrediMail, an award winning e-mail product distributed in over 100 countries in 10 different languages; Smilebox, a leading photo sharing and social expression product and service that lets customers quickly turn life’s moments into digital creations to share and connect with friends and family in a fun and personal way; PhotoJoy, a photo discovery and sharing screensaver & wallpaper product; and Fixie, a PC optimization product. For more information on Perion, visit www.perion.com.

Forward Looking Statements

This press release contains historical information and forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995 with respect to the business, financial condition and results of operations of the Company. The words “believe,” “expect,” “intend,” “plan,” “should” and similar expressions are intended to identify forward-looking statements. Such statements reflect the current views, assumptions and expectations of the Company with respect to future events and are subject to risks and uncertainties. Many factors could cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements, including, among others, potential litigation associated with the transaction, risks that the proposed transaction disrupts current plans and operations and the potential difficulties in employee retention as a result of the proposed transaction and in integrating the acquired business, the distraction of management and the Company resulting from the proposed transaction, changes in the markets in which the Company operates and in general economic and business conditions, loss of key customers and unpredictable sales cycles, competitive pressures, market acceptance of new products, inability to meet efficiency and cost reduction objectives, changes in business strategy and various other factors, whether referenced or not referenced in this press release. Various other risks and uncertainties may affect the Company and its results of operations, as described in reports filed by the Company with the Securities and Exchange Commission from time to time, including its annual report on Form 20-F for the year ended December 31, 2010. The Company does not assume any obligation to update these forward-looking statements.

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